I've noticed that a lot of people building fantasy worlds that shape fantasy concepts to look like modern information technology, either in form or in function. For example this post today by /u/TaraHarkon re-imagining data centers as "mana centers" holding magicians who look a lot like computer programmers. Or this comment from /u/OrionAustralis featuring "a fractal-forged block of steel the size of a house" on which presumably tiny magical runes are inscribed in order to achieve some effect, putting me in mind of a very large microchip. There are also the people with magic systems that, while not quite so obviously computer-inspired, are "hard", with a lot of math or disciplined thinking required to accomplish anything of substance. This is a great trope, but it's quite popular, and so I wanted to think about turning it around.

Do any people have worlds where information technology, or technology in general, despite at its basic level being all circuits and wires and mundane silicon, in practice behaves or "feels like" magic? Not necessarily "Holywood hacking", where you backtrace the IP with techno-babble, but settings in which either people prefer to interact with their computing and technology through a magical metaphor, or in which the social apparatus of technology and computing mirrors that which one would find surrounding magic in a more traditional fantasy setting?

Inverting the examples I mentioned above, the industrial-scale "mana centers" would become small rural computer shops. The mass-produced magic items that people are trying to hack would become single-instance digital systems, no two alike, that people manage to use to get their computing done and run their society. The magical "System Administrator" wizards tending to the "mana centers" become instead crufty old nerds living alone in towers as the last people on earth who know the deep secrets of Unix or whatever. Moving over to /u/OrionAustralis's world, the fractal-forged glyph-covered block of steel, which to me is all about fiddly engineering and big iron, has as its sci-fi antithesis something like Amazon Echo or Google Now, where you just throw words out without thinking too hard and get what you wanted anyway, with the actual machinery that makes it happen fading into the background.

Is anyone working in this area?

EDIT: I couldn't decide between question or prompt flair. Feel free to take this as either.