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Opinion: Is there finally a business case to bring a WNBA team to Toronto? You bet
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'"If I was CEO of MLSE today, I would much rather have a WNBA team than an Argonaut team,” said [former Maple Leaf Sports and Enterainment president] Mr. [Richard] Peddie. β€œThe [Toronto] Argonauts [of the Canadian Football League which MLSE owns along with the Toronto Raptors, Toronto FC and Toronto Maple Leafs] cannot make money. It’s been proven since the days of [co-owner] Bruce McNall … With the WNBA, I do think they can make money.”'

https://www.theglobeandmail.com/business/commentary/article-is-there-finally-a-business-case-to-bring-a-wnba-team-to-toronto-you/

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1 year ago