Edit: Ticker AAPL, position 1 Call June 25, 2025, $250 Strike

So, I’ve been keeping an eye on Apple since this past June. Why? Well, I've noticed that, whether it's iPhones, MacBooks, or AirPods, Apple's products have become more integral than ever to people’s daily lives. It doesn’t matter if you’re in New York, California, or even smaller cities across the U.S., Apple stores are consistently packed, and Apple products seem to be everywhere.

Seeing this, I started asking myself, “How are they doing financially?” Turns out, they’re not just doing well—they’re excelling.

Apple holds a substantial cash reserve, with nearly $60 billion /- in cash on hand. Their quarterly gross margin hovers around 45%, with revenue continuing to hit impressive highs, reaching nearly $90 billion last quarter alone. They’re also making major moves into new markets with products like the Apple Vision Pro and increased focus on health tech. Growth in services revenue (Apple Music, App Store, iCloud, etc.) is steady, and each segment boosts their ecosystem even more.

If you visit an Apple Store on any day of the week, you’ll see the foot traffic. It's clear Apple has cultivated a dedicated consumer base. If they keep innovating, releasing new products, and making more of their hardware indispensable, I wouldn’t be surprised to see Apple growing well beyond its current market cap of nearly $3 trillion.

For comparison, Samsung, one of Apple’s largest competitors, has a market cap of around $400 billion /- but doesn’t have nearly as high a percentage of brand loyalty, nor does it match Apple’s impressive profit margins and cash reserves.