I've been watching some stuff about this guy and he seems like the typical Instagram vegan. Doing it only for the likes and followers. I've never even watched any of his stuff or seen him before this all happened, but my impression is that he was never sincere. He might have gone plant-based for awhile, but he wasn't vegan.

Feel free to correct me, but I feel that once you're vegan, in the true sense of the word, in entails a moral choice that you make that says you see the inherent cruelty towards animals by the world at large and don't want to take part in it any longer. Which is why true vegans extend their morals to encompasses more than just food choices. To me, once you go vegan, it would take another monumental shift in ones sense of morality to be ok with what you decided was wrong when you declared yourself vegan. Personally, I think a lot of the Instagram-vegans are just this. Not all, but a lot. They probably do feel bad for the animals but not enough to the point that they aren't sneaking in omni-food on the side, or suddenly coming out as "not vegan" anymore, which turns out to be just enough hype to bump up your exposure a bit more. I hate to be divisive, but I honestly don't like plant-based eaters calling themselves vegan. It a wonderful stepping stone and glad that it helps people be healthy, but we all know, you can care the world for animals, but still have Oreo milkshakes at 2am and pizza for breakfast.