I recently converted a friend to tighty whities. He was asking me about wardrobe changes he wanted to make and I mentioned that he should try TWs, as they are more comfortable, more masculine, and highlight the male anatomy. I have a lot of cred here having been a boxer briefs guy like him for almost 20 years. At first he was dismissive of TWs, but then came back to me a while later with questions saying he was curious. So I simply bought some for him online -- they're so cheap, it's no skin off my back. I warned him they needed to be washed first before wearing to understand how they'll really fit day to day. I also warned him the brands all fit a bit differently, so I bought him a few different brands to try. And guess what... he loves them! It's so easy to spread the gospel of TWs, just buy some for friends to try!