Is it just me or does Brian's social media and overall management output seem a lot more active/communicative/self aware since Melinda's passing?

We've been seeing a ton more in the way of sharing of Brian's regular life (even with his dementia diagnosis), more Beach Boys material, more Carnie/Wendy, more contemporaneous posting (rather than just obligatory promotional pieces), and meme friendly material (The recent Ding Dang promotion being one of them).

The rumor I heard was that one of Brian's older adopted kids with Melinda took over the social media (Jean Sievers and LeeAnn Hard have been management for a long time as far as I can tell), which would explain things. Melinda seemed reticent at best with this stuff

What do you think?