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iOS vs. Android: Finding Solutions for Revenue and User Growth Imbalance
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Our startup is facing a significant issue: iOS users generate 90% of our sales, whereas Android users contribute only 10%. However, the number of Android users who use the app for free and advocate for it is five times that of iOS user. This discrepancy is likely due to geographical differences in purchasing power in developing countries, where the majority of our market is located. This situation necessitates a strategic resolution to optimize both user growth and monetization strategies across iOS and Android, as we have limited resources for development will be wise to focus only the IOS development?

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5 months ago