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My partner and I were just thinking about how genius the "Venti Iced White Moccha with VSCF and extra Caramel Drizzle" sells are being right now, and we got to the hypothesis that this drink wasn't made just by some kid trying to hack SBUX or whatever. Here are my points why we think this was strategically made by a higher upper position.
-It's not on the menu, but on TikTok (Most famous social media at the moment that all teenagers use)
-Majority of population that likes Starbucks? Teenagers.
-It costs $7.91. Ridiculous.
-For adding VSCF is $1. By adding Extra caramel Drizzle is another $1.
-If it's on TikTok, it will definitely be a hit (for some time).
-Of course is an immense amount of sugar (Who doesn't like that) and if is from the siren, it will create status among your group.
-It's definitely not a conventional strategy of marketing, it approaches other factors that will catch attention of everyone.
If some higher upper made this strategy, they really knew how to sell a fucking diabetical waste of money overrated drink.
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- 4 years ago
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