I know organic reach is dead.

But what do you do when you're trying to sell stuff from your online store and need to post the link? I know ... Buy ads and we have purchased some ads (and will continue to do so). However, what else is there to do organically? We want to be able to have some organic growth.

So far, I'm asking people to comment or PM us for the link if they want to check the product out while only posting an image of the product. However, I completely expect Facebook to somehow detect this with their algorithms and punish me.

If I post the link as a straight post, it's beyond obvious that it gets less attention.

Tips and tricks? Anything?

I'm posting at least three times a day with product images at this point. I've just started telling people to comment or PM for the link. I'm very chatty with people if they comment anything at all (I like to talk). I'm inviting people to like the page if they like a post (but not doing it all at once). The content I write could be better, so I'm already working on that. For about 1,600 likes so far, I'm really pleased with our engagement, likes, and shares. But, it's not converting obviously. Granted, we're only at under 1,600 likes but still.