I have a small online business that is geared toward an audience with a very niche interest in Japanese novelty. I mainly sell Sanrio, San-x, Amuse, etc. New, as well as used, fully branded and licensed products. I'd like to think of it as a Goodwill for expensive novelty items that would cost an arm and a leg at brand-name storefronts like Sanrio. My business isn't huge, but when I was at my peak I made decent money and I have sold in person before at traveling conventions. I make thousands of dollars at my convention booths. I've grown to realize that I truly enjoy in-person shopping and interacts versus having a solely online shop. After last year, I went on a short hiatus from my business. I worked double hours at my "real life" job in management, and stocked up on inventory for my comeback. I lost followers and activity on my medias and website, which I was expecting to happen. So, now wouldn't be the ideal time to jump into a storefront; however, I came across an ad that re-ignited my motivation and makes me want to work harder to reach my goal. I found a small store for lease in my hometown, right around the corner from a very tight-knit small business community. It's a small town, where everybody knows everybody. The rent, including utilities, is essentially the price of an apartment. I'm not rich, I don't have very much money to my name and I know that without the proper marketing I'll be drowning myself in a money pit. I know that my business is tiny and doesn't have very much traction, but this is a risk that I'm willing to take. I want advice on whether or not this is an absolutely crazy idea. I'll barely afford getting by, and will definitely live paycheck to paycheck once this whole thing begins, but I have such a strong desire to invest in this rare opportunity in a place that I adore. If I take this risk, am I insane? I would rather try and fail than not try at all. I may not make very much money but I love what I do and this opportunity to expand into something larger and more personal is just too much to pass up on. I'm not the happiest in my day-to-day life and have found joy in this business. This is a dream slowly coming true, even during times of financial loss. Advice?