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Google Analytics Showing Much Less Traffic Compared to Search Console After November Update.
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Hi everyone,

I've noticed a significant discrepancy between Google Analytics (GA4) and Google Search Console (GSC) after the November update.

  • Google Search Console: Showing 800-900 organic clicks per day on average.
  • Google Ads: Adding another 300 clicks per day from paid campaigns.
  • Google Analytics (GA4): Reporting only 500-600 users per day.

Before the November update, GA4 was reporting 1800-2000 users per day, which aligned more closely with GSC data. Now, the drop seems too significant to be just seasonal or traffic fluctuations.

Is anyone else experiencing this? Could it be related to the November update, tracking issues, or something else entirely?

Any insights or suggestions for troubleshooting this would be greatly appreciated!

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1 month ago