In the endless pursuit of efficiency and productivity people long for rituals that in the past would hold symbolic meaning. With the death of god we seek only to optimize ourselves in the endless pursuit optimization. For our job, for the gram, for a partner. Pure calculated productivity. Supplements are the sacraments which promise an increase performance. Your body is a node of capital to be tweaked, recalibrated, adjusted. We gladly forfeit the authentic infancy of life. We shave off any sense of vulnerability in world that’s always on. The art of leisure, idleness, and play are completely muzzled. Bio hacked, upgraded. On-it. Individualized rituals replace a collective liturgy. Commodified self improvement. Diets, red light therapy, juicing. The human strives not merely to be a human but a productive unit of capital. Fetishization of progress and growth. If god is dead, than nothing is permitted.

Nietzsche was right.