I've noticed that music can't just speak for itself now. Every artist now has to attach their music to a viral video.

"I showed my music to people on the street to get their reaction!"

"My new song comes on in the club, what you doing"

"Listen to this, I just cooked up this fire track!"

"They said country and metal wouldn't mix, we showed them why they are wrong!"

The medium is no longer the message. Record labels telling artists that the need create viral tik toks before a release. Music as gimmicky attention grabbers in the attention economy. Only to be seen for 15 seconds and disappear back into the either.

Are people in the future even going to listen music on its own? Is sitting down and listening to a whole album dead? Or is everything going to be dictated by the algorithm? The collection of human experience flattened into easily digestible data. Everyone vying for the gaze of the app. Bleak.