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Home assignment is not detailed enough because probably they wanted a free consultancy
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Home assignment doesn't align with company goals which I copy pasted directly from their website

Applied for a Senior Marketing position for a tech company. Interview process 4 rounds in total. After having passed recruiter screening, hiring manager call, I've got the home assignment. As always they asked for a sort of free consultancy on their strategies for next year: so being as much detailed as possible. I did it, 20 pages slides, being detailed on the overall picture, trying to show my skills and way of thinking. Of course mentioning that to go in the tiny details of strategy implementation and execution i.e., we could have discussed it in person. That's what they sent as a reply and the funny thing is about their company goals: I've literally used what they have in the "about us" section on the website (target audience, markets, personas they used to target).

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1 month ago