I feel like I've got Twitter down at this point, despite not having an account until I launched my show, but still have no real idea how to use Facebook to promote. How do other people promote on Facebook (besides paid promotion). Do you have groups that you like to post to, because Facebook's search function seems to be a trashfire that I can't find anything with. Is it worth posting to Facebook pages anymore? I definitely don't see anything people other than the official page post on ones that I've liked.

Also, how valuable are your Instagram accounts? I've kept that at arms length since it launched and have no idea how to use it, or really why so many audio-based platforms have image-based social media.