I'm still in the early stages, churning out episodes and learning the craft. I won't allow myself the ancillary things until I have about 20 to 30 episodes completed.

With that said, I've checked out the top Podcaster in my niche. Studied their ancillary stuff like sites, books, etc. Now I know I'm not on their level so it's more to see how they align all their offers and services etc

I get there needs to be shorts on social media, etc.

But for the folks out there who started from the ground up...what other projects, outlets, offers, do you have to expand your reach?

And do you use the podcast name all over the place or your name (or your pseudonym)?

I'm aware different niches will be more effective in different social media. Twitter etc works for some niches but not others. Instagram same. Blogs or info type sites for others.

Curious as to what other peripheral things you have that all tie into your podcast.