My CPU is an i9 9900k which I have a Corsair H60 cooler for, I have a ASUS ROG STRIX Z390-E WIFI motherboard and a Corsair Carbide 275R Windowed Midi Case. My RAM is Corsair Vengeance LPX 64GB 3000MHz DDR4 Memory

I recently upgraded from an RTX 2080 to an (MSI Gaming x Trio) RTX 3090, at the same time I upgraded from an Aerocool Integrator 750W power supply to the ROG Thor 1200W PSU.

Immediately when I turn on my PC... the H60 CPU radiator fan in the front is constantly spinning loudly..... that never ever did that before, even while gaming on full load on my 2080 I don't think I ever heard it make any loud humming noise like that before. If I literally don't touch anything then yes it does eventually get quieter.... however I have never heard it make anywhere near as much noise as it did before even while playing Flight Sim or whatever. So I find it strange that I upgrade a GPU and PSU and suddenly it's spinning loudly.

Secondly I see that the H60 Corsair logo is not lit up white like it used to be (unsure if this happened before or after I put in the new parts).... is just the light broke or is the whole pump?? And how will I be able to tell, it's kinda loud to hear the pump when the fan is loud tbh... My PC is a prebuild so it's all new to me, so i'm wondering if I made a mistake while putting in the new parts? I believe everything is connected.

Here are some graphs, that... while i'm sitting here is driving my CPU fan crazy... with just Chrome, along with normal background things like Steam, Malwarebytes, iCue, Blizzard, no games running. Previously it would have never spun up that fan before.

https://i.gyazo.com/880a4778480ef0433c348e4690caddc0.png
https://i.gyazo.com/8187e1e6eb59679df752da891926c9df.png
https://i.gyazo.com/3dd80fcf89cdc86c0006dc2df23b2d1f.png

Any help would be very much appreciated!