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Should I lower my regular subscription to increase automatic renews?
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I’m almosy year into the biz. I really wasn’t sure about base sub price when I started so I set 25 and always had a promo for 15-20$. Currently I have much higher discounts like 5-10$ and I’m thinking about lowering it to around 15$ (my page is mainly ppv anyway). My renew rate is pretty low anyway, most people renew it when I run a discount for expired subscribers. I often gave people personal discount for 10$, but it seems like many of them are not using them anyway and still most renews are at 25$. As we know - just because someone has renew on doesn’t mean they will renew. I wonder if lowering price will make my automatic renews higher or if it’s simply going to decrease my revenue. Another thing I considered was offering “perks” for renewers. All advice from people who did this will be appreciated

I’m scared to do this and then go back because it turns all renews off my page is really growing lately

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Posted
1 week ago