NBA has the Slam Dunk Contest. MLB has the HR Derby. Is there anything creative that the NFL could do to actually get people to watch?

A few of my "amazing" ideas:

-NFL QB's throwing passes to NFL WR's as they jump into a pool. Remember doing that as a kid? Imagine how much cooler NFL players could make it look. They could have judges like a slam dunk contest.

-A linemen Field Goal challenge. I just remember how comical it was to see Suh attempt an XP the other year ago.

-The Kicker Bowl. A full pad football game played entirely by kickers.... well... maybe an LFL game would be more entertaining.

Just wanted to throw a few things out there. I think they have tried things in the past but nothing seemed too great. Figured if anyone could come up with a good idea, it would be Reddit!