Inb4 this gets downvoted to EA standards by casuals but....

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There's no fear in PVP, no death penalty yes i know you items take more damage from a PVP death but is that really enough to care about a death?

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Other games have a lot more strict death penalty and it has worked for open world PVP

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Exp Loss on death

Exp Gain for PVP kills (If you press E to Give Up in NW the other player doesn't get the EXP for the kill)

Drop Inventory on death

Chance to drop equipped Armor or weapon on death

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The extra 10% EXP isn't enough to make people want to Flag For PVP but if there was a chance they was gonna get some loot out of it or level faster you would see it a lot more

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Also the addition of a PVP Enforced server with above penalties would help weed out the "im only here for PVP" players that cry in chat "no one flags"