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Despite rise in popularity, WNBA set to lose $50 million this year.
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The WNBA is still hoping to be financially backed by the NBA after their next TV rights deal, as even with the rise of this rookie class it hasn’t led to a profit for the WNBA. I think it may be awhile before the WNBA is profitable.
Edit: https://www.washingtonpost.com/sports/2024/06/11/wnba-tv-deal-nba/ Washington Post article
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