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Gift Bundles: My theory on the One ring
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My prediction:

The serialized ring will be found in a gift bundleā€™s collector booster.

Reasoning:

ā€œIts fate is unknown. The ring will be found when it wants to be found.ā€ https://youtu.be/sBQ-2goJFeI (2:32)

Gift bundles release three weeks after prerelease (July 7th). Thatā€™s three guaranteed weeks of frantic purchasing and searching in only collector booster boxes. Tack on extra shipping times for the gift bundles, which ends up as a full month before itā€™s found. Three weeks provides enough time for hype to build but isnā€™t long enough that hype dies. If it were to be found during prerelease in a collector booster box, sales momentum for collector boxes would die. Three to four weeks without finding it prevents buyers remorse and can increase sales.

Most gift bundles go to individuals and arenā€™t opened en masse on streams by LGSs and content creators. The EV for gift bundles isnā€™t worth opening them online.

A gift bundle is easier to track. If the ring is in a collector booster within a booster box, itā€™s one of 12 packs that could randomly be sold. Itā€™s easier to track a box that goes to an LGS or individual than a single pack within a collector box. (Iā€™m assuming itā€™s being semi-tracked by WotC).

What are your thoughts? Will it be in a collector booster box or will there be a DƩagol or SmƩagol who find it in their gift box?

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1 year ago