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https://www.redalyc.org/pdf/339/33905206.pdf
fuckin, OW!
this is not friendly to the cause, but i think it's well worth reading to understand why memetics *isn't* the academic subject it should(?) be. it's pretty short, and from 2001.
the TLDR: "Despite the efforts of some bright intellectuals to provide this fashionable metaphoric dogma with any scientific basis memetics continues to be a pseudoscientific theory that poses more confusions than solutions for the study of consciousness and the evolution of culture."
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