[Discussion] Let’s talk about academic-ish literature

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automatingaway is in DISCUSSION

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I just read a post about one of Seth Godin’s books I’m this r/, and although a vast majority of marketers are quite familiar with his work I personally find it caters the “get rich quick” audience.

That being said I do enjoy some of his work and by no means believe is worthless. Nonetheless, I would like to read something with more scientific or academic depth.

After a quick research I’ve found people to be fond of Jim Collins or Geoffrey A. Moore.

What are some of your favourite books? I would like to find something lighter than a textbook and more robust than “idealistic” non-fiction

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Posted: 6 years ago
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