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The Unintended Consequences of Selling 60 Fake Magic: The Gathering Cards For $1000
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Recently, I saw a TED talk discussing innovation, why people follow successful companies, and how their products might've become popular. I'll link it here. I would argue that the most important message in this is probably within the first half of the presentation. That message is this: People don't buy what you do, they buy why you do it.

The Professor touches upon this early in his commentary about the product that it's not necessarily the product itself that us, the player base, has a problem with, it's more a problem as to how it was spun. And how it was spun says a lot about WOTC and Hasbro's ethos, i.e., the "why they do it." That why is something that we are not buying into.

The consequence of this is that if players simply don't agree with the ethos of a company, they may be less inclined or completely turned off by continuing to buy into the game they make. Imagine, if you will, a new company makes a card game that is so well designed, so aesthetically pleasing, and literally makes you shit rainbows after having played it, but the game was targeted not to people who like to get together with their friends and have a fun time as an affordable hobby, but instead targeted those with deep pockets who can toss the entire family Christmas budgets into a couple of packs of these cards. What a catastrophe that would be!

Now, consider if WOTC had made the same product 10, 20 years ago. That enough time was given to let a perverse side of their ethos leak. Would the game have grown and had the same staying power as it does now? Maybe another thing to consider is, like Maro has mentioned, most MTG players are not as enfranchised as many of us are. Perhaps a majority of those players don't even know about the 30th edition fiasco. Maybe the tone-deaf message falls on even deafer ears.

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Collector's edition at least has the intended audience in the title of the product itself. The Professor is spot on suggesting that a celebration of MTG's 30th Anniversary being approached as something "big" yet closed off to the vast majority of people and as an exclusionary (read, not exclusive) product is a big misstep.

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2 years ago