I've been playing LOTRO now for about a month, and seen the zones up to the Trollshaws. I'm hooked, and its not because the questing, combat, or character progression are keeping me interested. These things are mediocre at best to me. The server lag can be terrible as well. The excitement of seeing the next zone or area is whats keeping me into it. Every zone I have seen so far is absolutely STELLAR. The architecture, sense of scale, points of interest, flora, terrain, ect. is the best I have ever seen in an mmo. Every zone so far really seems unique and interesting. I can see why lots of people post screenshots of vistas on here.