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for background, it seems that anytime a Kpop group achieves something in the west, it’s called “Asian representation” and “paving the way for kpop/asians in the west”, which in theory is amazing! however the fans’ reactions to these achievements is more often than not just turned into bragging and fanwar fuel
I’m sure there’s good examples I’m missing here but the biggest situations to mention is with BTS’ first ventures into the west and the term “Western Validation” as well as what happened with SuperM and the Grammys today
with BTS’ presence on Social 50 chart and their first Top Social Artist nomination in 2017 came that infamous “We don’t need a BBMA” thread. plus other kpop fandoms promoting voting for western artists so BTS wouldn’t win. at this point doing anything in the USA was called seeking “Western Validation”
in 2018 when LY: Tear was nominated for the album packaging Grammy, kpop twitter dragged it to hell and back and gave thousands of retweets to tweets calling the design “the shit I see on my shower wall”
both of those achievements could arguably be seen as good examples of “Asian representation” in the west and Kpop becoming more known and acknowledged in the west
then fast forward to today with a Billboard prediction of SuperM being a contender for a best new artist nomination. now ARMYs are angry because another group is mentioned that isn’t BTS. Something similar happened last year when Billboard mentioned Blackpink as a contender for the same award. It seems every time a different Kpop group does something in the west (billboard charts, award nominations, talk show appearances etc.) there’s always some ARMYs getting mad
now we see more fighting on social media, people saying ARMY should support it because it’s “Asian representation”, and suddenly no one is calling these achievements “Western Validation” when it comes to the groups they stan. and there’s ARMY getting angry because another group getting a Grammy would be taking the spotlight away from BTS who “deserve a Grammy more”, among other reasons
and it just got me thinking... none of these fandoms actually care about Asian representation do they? it’s only ever brought up when fandoms are trying to brag about their group’s achievements. It’s used as a “my group did this first so they’re better” kind of argument. Every time a new achievement happens it causes fighting. If people actually cared about Asian representation why would they be angry?
more people would’ve supported BTS for their BBMA if they cared. most ARMY wouldn’t be so angry right now over SuperM mentioned in an article if they cared.
and it sucks because I know there’s so many Asian people out there who would have never thought to see Korean groups top the American charts, or be considered for American awards and it’s really unfortunate that it’s just used for fanwars by the majority of Kpop stans.
sorry this was long but I’ve been thinking a lot about this right now. let me know what you guys think about all this, if there’s any examples I missed or anything else to add
Edit: people bring up good points about Asian American representation and I definitely agree!
Edit 2: I’m seeing more posts about people wanting a SuperM nomination just to see Armys mad and wow... you all are definitely proving my point that you care more about fanwars
Tbh, if Kpop fans truly cared about representation. It would be more productive to fight for Asian AMERICAN representation in the US. I'm one of those people who, while I'll congratulate a Kpop group for their success in the West, it's not necessarily something I'll fight for because Western validation isn't necessary for Kpop IMO when most of its consumer base was, and continues to be, in Asia.
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I think I’m more so approaching it in the sense that often people consider a group unsuccessful if they haven’t hit big in the West, regardless of how successful they are in Asia. Western validation more so means needing a group to be successful in the West in order to “make it”, which I think doesn’t need to be the case for Kpop (or any non Western genres tbh - like Bollywood is HUGE). Not trying to undermine achievements - just my perspective as an Asian fan who often feels the pressures of the West and Western validation that do linger in all colonial societies.