He’s long-awaited desire to be the Top 1 for Variety Star Brand Reputation finally happened 🤣 Congratulations, President Tak Jae-Hoon! 🤩

December Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 2 to December 2.

Tak Jae Hoon topped this month’s list with a brand reputation index of 1,574,295, marking an 8.78 percent increase in his score since November. High-ranking phrases in his keyword analysis included “Dolsing Fourmen,” “Comedy Royale,” and “No Back,” while his highest-ranking related terms included “host,” “talk,” and “fun.” Tak Jae Hoon’s positivity-negativity analysis also revealed a score of 89.01 percent positive reactions.

Meanwhile, Yoo Jae Suk took second place with a brand reputation index of 1,476,433 for December.

Shin Dong Yup came in at a close third with a brand reputation index of 1,466,274, marking a 6.80 percent rise in his score since last month.

Lee Kyung Kyu took fourth place with a brand reputation index of 1,118,045, marking a 10.48 percent increase in his score since November.

Finally, Seo Jang Hoon rounded out the top five with a brand reputation index of 1,098,685.

Check out the top 30 for this month below!

1. Tak Jae Hoon
   
2. Yoo Jae Suk
   
3. Shin Dong Yup
   
4. Lee Kyung Kyu
   
5. Seo Jang Hoon
   
6. Ahn Jung Hwan
   
7. Kang Ho Dong
   
8. Jun Hyun Moo
   
9. Park Myung Soo
   
10. Kim Jong Kook
    
11. Lee Sang Min
    
12. Kim Joon Ho
    
13. Kim Gura
    
14. Kim Jong Min
    
15. Park Na Rae
    
16. Song Ji Hyo
    
17. Jeon Do Yeon
    
18. Yoon Hyung Bin
    
19. Super Junior’s Kim Heechul
    
20. Cha Tae Hyun
    
21. Jo Se Ho
    
22. Kim Gook Jin
    
23. Lee Soo Geun
    
24. Kim Sung Joo
    
25. Kim Sook
    
26. Defconn
    
27. Jung Hyung Don
    
28. Lee Young Ja
    
29. HaHa
    
30. Kim Min Kyung