TL;DR:

If you have ever built a product, a service, or any business and you had trouble getting conversions with, I made some helpful suggestions below that you can use in order to drive traffic and conversions for yourself.

If you are interested in what I do, here's a quick video of what I do.

If you are interested in picking my brain through a free consultation from a digital marketer who specializes in getting you conversions. Feel free to fill out this form here

Also, I should also mention that I am offering 2 slots to build audiences and customers for customers for 2 weeks FREE - yes, this is after the FREE CONSULTATION and FREE ACTIONABLE, PERSONALIZED MARKETING PLAN that you can use. If you're interested, you know what to do here.

Congratulations, you spent about 6 months, building an app that you can launch out to the world.

You posted it on Betalist and Betapage and for a while, you have gotten upsurge in traffic. You even gotten a few signups.

However, as with all things, it fades into obscurity and your traffic reflects that.

You know that there is a demand for it but what do you do?

Relax, This Happens to Everyone Who Builds Awesome Products with no Network.

You have a product but getting more signups is like harder than climbing Mt. Everest.

You hear all about the common marketing stats like the average attention is 8 seconds: it's true but how the hell does that even help you now?

Let's Just Diagnose The Problem and Be Precise About the Solution!

The bottom line for success for any business (in EVERY INDUSTRY) lies in relationships.

The more connected you are, the more relevant (potential) customers that you know, the more successful your business is going to be.

I always find it funny that it's always cited that the true resource is getting people's attention - though, this article somewhat agrees with what I am about to state below but you can do that easily by doing this.

The real resource is building trusted relationships with potential customers who can know, like, and trust you. And since about 80% shop before they buy from you in general, you should be focused on putting your best foot forward.

So, Take a Walk with Me and Let's Get You Some Conversions

Now, assuming that:

• Your product has been validated - and that there is a market for it.
• Your product (or MVP) is below market standard in comparison to your competitors (like your AI doesn't glitch out and become Hitler)
• Your website looks well presentable and effectively explains what your product is about and how it solves your potential customer's problems. If not, click here to fix your website
• You have at least a few active social media/private messaging channels for your business where your audience is active at. (If not, start creating some social media profiles.)
• Your website doesn't take more than 5 seconds to load....and your product is also responsive to how your users use it.
• User experience when using your website or app is intuitively useful and doesn't make me want to throw my phone at the nearest idiot by me.

We're going to take a look at crafting solutions in other areas:

EXTERNAL OPS: Systematized processes with how you communicate with your audience, potential customers, customers, and complaints.

• Set aside time to speak with your potential audience on social media, private messaging apps, through chatbot, or e-mail: Understandably, you're busy developing your product but people do draw their own conclusions. If it means maintaining an e-mail newsletter (with video, the better), then you can reduce churn rate so people won't consider that you are scamming them. I discuss this a bit in this video here.
• Create a video-based FAQ so that people can see that there are people behind your product: Of course, you can't always have to be present talking to clients and solving questions. Put together a video-based F.A.Q. so that people can see through screencam on how to solve their technical issues.
• Create a S.O.P for handling customer service questions: If it can't be solved by your customers then you want to focused on building procedures so you can solve your customers' problems. If you don't know what their problems could be: give it time and chart them.

FUNNEL: The methods that you use to stay in contact with your audience and potential customers.

• Leverage FREE but not at your own expense: Using free-trials is the best way to get potential customers to sign up but how do you get them to convert into customers? Numerous ways, such as: getting your product funded so you give away lifetime memberships at the very beginning; you make the trails time-based (7-day/14-day) so that it becomes a regular fixture in their workflow; you communicate with your users to see what they use the most and limit it in the free version and make it 10x better in the paid version.
• Aggressively build a relationship with your audience: Easier said than done but still paramount. Your app isn't the only one to be posted on Betapage or Betalist and it won't be the last. However, when someone does sign up for your app - communicate with them through private messaging, social media, or if possible, e-mail. Understand what their problems and get to know your potential customers' name like the back of your hand.
• Go after the BIG MONEY in your market: $5/month doesn't pay the bills as much as it should. The B2B market is a fragmented market. However, you can always go after the BIG MONEY (not Google) but go market your product towards local prominent organizations. It should be warned that corporate sales are the slowest to take (we're talking snail's pace here) but they do pay dividends if you have a working product.

CONTENT: The message that you are communicating with your audience

• Leverage testimonials or some thriving community behind your product: No one likes to be the first to try something at their own risk. Build up testimonials (if you can get them as videos - video content is more engaging versus other formats - the better. If you are building a content asset that you actively use to build an audience around, then communicate with your subscribers and have them influence your podcast, web TV show, or social media show by having them comment and even be featured on your show. Get your audience engaged and in your show.
• Use SEO tools like KeywordTool and and my boi Outrankio to create topics that your audience is looking for: Some topics are interesting that you can write because it feels right but other times, you just need to trust what people are looking for when it comes to content that they want to see. Is what you are writing relevant and searched for by your target audience. Can you outrank for certain keywords without being seen. (*Hint: Can you make a YouTube video - have it connect to your website - and dominate the search engine rankings because Google is super biased to YouTube videos on its search engines?) Don't waste time crafting articles or video content ever again. Use SEO tools out there so you can get the organic attention that you need.
• Use video as part of your content. Your competition probably STILL NOT USING VIDEO to their detriment: I couldn't tell you how many times I had to drag my clients crying and screaming to do videos. ENGAGING VIDEOS are a great way to reduce bounce rate on your websites - which Google rewards because people are sticking around on your site. The truth is, creating videos is hard and no one else wants to do it. Therefore, all you have to do is come in, record some video that your potential audience is looking for and you are all set.
• Create a content asset around your business with the aim to build a subscriber base that you directly promote your company to: Creating a content asset is a great way to stay organized while also trying to appease to potential audience members (and even potential customers). It keeps you focused and you don't have to lose your mind, trying to come up with the next content asset and wondering if it's off-brand for your product. The better part is that you are serving your potential audience and potential customers so you are building relationships at scale.
• Here are a few resources that you can use to get started with video marketing: Hubspot's Complete Guide to Video Marketing and The Basic Guide to Video Marketing...because you have a life to attend to

SPREAD: Where your business can be found.

• Tell your audience to share your content: Obviously, this is the simple one but in the video, tell your audience to share your content and have a benefit that is aligned to their interests. (i.e. you can give away a free product subscription if your video reaches a REASONABLE NUMBER of shares; your product has a fun experience behind getting used. Tell your viewers in-video to share your content so that your video reaches organic reach. Keep in mind that you want your content to be something that your audience will feel comfortable or intrigued to share with their friends or colleagues.
• Leverage microcommunities: [Organic reach by Facebook has been decimated to 4%](). Not by 4%: to 4%. Social media platforms are always the most free when they start off but in the end, they become restrictive. Luckily, besides going to online communities on Facebook, using smaller subreddits as these that are built for a particular purpose, you can leverage micro-communities (small but religiously active communities that are outside of mainstream social media platforms) to post your content there. Your content will spread much farther across to a relevant audience who are more interested in what you have to offer.
• Leverage other Influencers' audiences: If you are building a content asset, you can collaborate with a Influencer for free for something that is interesting for both parties and both audiences. Congratulations, instead of having to pay for advertising, you just expose your audience to them and vice versa which means you have a new relationship with your Influencer and on top of that, you have a new avenue of potential customers coming in - because you went through the hard work of getting people interested in your content asset and in turn, your product.

Even keeping in mind with part of this framework, you would be a step ahead of your fellow competitors who are still trying to figure what to do next.

However, the biggest takeaway from this:

• Build a relationship (at scale, whenever possible) with your audience and potential customers through content asset, actively nurturing them using tools like Trello or Pipedrive to manage your sales funnel, convert them into happy customers, and keep that relationship building.

Well, now you know what to do. Go forth.

"Whoa! Don't Just Leave Me like This!"

I have other videos such as the importance of inquring about the market you're in and and how audience development can be for your situation that you can use to help you.

I am also creating videos to post on Linkedin, Facebook, and even B2B microcommunities in order to get people to value the relationships and get conversions for their businesses. You can click here to stay up-to-date with upcoming content here.

"No, I Need Your Help on This".

I'm Evan Wilder. Here's video me here

I am a digital marketer who specializes in lead conversion for your business.

This means that:

• I can raise relevant traffic for your website

• Jerry-rig SEO just so that over time, your content is ranked high.

...all for the main purpose of being convert website visitors to subscribers and eventually into customers.

In other words, I am your man when you want to JUST BRING IN:

• SALES
• BETA USERS for your MVP
• CROWDFUNDING SUPPORTERS
• EVENT ATTENDEES
• If I can nurture them and convert them into taking action, then that's my specialty for you.

For More Information

If you are interested in a FREE consultation and a FREE ACTIONABLE, PERSONALIZED MARKETING PLAN on how you can get more customers for your business, feel free to sign up for a consultation

One more thing, I am interested in working for 2 businesses and build their audience as a public testimonials.

If you're one of the 2 businesses chosen then I will build your funnels and bring subscribers for your business for FREE - starting in the first 2 weeks.

And even if you are not one of the 2 businesses selected, my rates are beyond a steal:

• $300/biweekly or
• $500/monthly

Ask any questions that you have for me here and I'll answer them here.

Thanks for reading all the through. You're a champ.

Stay a champ and stay up-to-date when I release more videos that you can use to build your audience for free here.