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PepsiCo is unshrinking shrinkflation.
The owner of Lay’s, Doritos, Tostitos and Ruffles chips will put more chips in some bags to claw back customers tired of higher prices with skimpier bags. Shoppers have balked at downsized chips, cookies, paper towels and other products, widely known as shrinkflation, and turned to cheaper options or stopped buying altogether.
A PepsiCo spokesperson told CNN that Tostitos and Ruffles “bonus” bags will contain 20% more chips for the same price as standard bags in select locations.
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PepsiCo is the largest manufacturer of salty snacks in the United States, and its competitors are likely to follow its lead with increased sizes of their own, Robert Moskow, an analyst at TD Cowen, told CNN.
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So much this! It’s really opened me up to so many new and fun foods that also tend to be healthier as well.