I just got off the phone with a Senior Advisor in regards to the screen yellowing issue. So I thought I’d share the information I got with you guys.

Here is what she said in a nutshell, make of it what you will:

• Apple makes three screen types by intention: Bluish, warmish, and transparent (they have internal codenames for each which I forget)

• The new iPhones, by design, are equipped with the warmish panels

• It is not a defect

• She understood my pain regarding the fact that this makes the colours inaccurate, especially so for photographer/designer types like myself

• She suggested that I stick with the Colour Tint workaround and that a replacement wouldn’t solve much since this is the de facto for the new iPhones

• She said that she will surely forward my feedback to the internal team regarding apple letting users choose between a default “Warm” and “Neutral” setting, instead of having to rely on the the Colour Tint workaround (since that is unwieldy and reduces the native brightness a bit)

• Finally, she said that I should give my feedback too through the online portal because Apple takes feedback seriously and monitors it closely. If enough people seem to be giving the same critical feedback, the R&D team starts to look into it - that’s how iPhones allegedly gained water resistance; it happened because of the amount of people requesting that their phones be water resistant like the competition via the feedback forms

The takeaway is that if you want an iPhone 12, you need to accept that some come with yellowish displays and if it does, it is not considered a defect.

I think this whole situation is crazy levels of horseshit, especially when Apple is famous for being a design and precision-oriented company whose target audience is creative people.

But... the fact that the yellow can be offset via Colour Tint gives me hope.

As long as they acknowledge their mistake in regards to the way that they’ve calibrated these displays while providing an official software-enabled switch to neutralise the colours for those who prefer that (without losing brightness) - I have no issues.

To make this happen though, it would require that we bombard their online feedback portal with this specific request:

“My iPhone has an unnaturally yellow tint.

It cannot show pure white! It seems that an unrelated setting under accessibility is able to help but at the cost of some brightness.

This shouldn’t be the case at all on such a premium product.

Please add the ability to neutralise the yellow without brightness loss as a new official setting within iOS.”

iPhone feedback portal link: https://www.apple.com/feedback/iphone.html