So I'm trying to create a contact that has a first name, last name, phone email and company that is all loaded from text fields on an earlier page.

I got the email and phone properties to load when adding the contact, but i have no idea on how to add the other fields. to be specific, its in the following lines:

ABMultiValueRef firstName = ABMultiValueCreateMutable(kABStringPropertyType);
bool didAdd = ABMultiValueAddValueAndLabel(firstName, (__bridge CFTypeRef)(self.nameLabel.text), kABOtherLabel, NULL);

ABRecordSetValue(aContact, kABPersonOrganizationProperty, firstName, &anError);

my problem lies within the CFStringRef, I don't know what to use for that value. It crashes when it reaches the last line of code. also didAdd is checked to be true before executing the last line.