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Targeted ad algorithms pushing ads for contraceptives towards specific types of people.
This slightly decreases the reproduction rate in groups that the algorithm targeted as more likely to buy contraceptives.
Over long periods, this decrease in the reproduction rate in those groups of people would lead to a change in our pool of genes and culture.
That would be accidental eugenics by reckless use of large scale algorithms.
(I think our civilization will collapse before this makes any difference to human evolution. So this isn't something to worry about unless you plan on our civilization surviving.)
Dating apps definitely do that as well. Only a specific type of person does well with them and social behaviors are heavily genetic. The man of the future is a tall emotionally dead comedian.
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