This is a trend I've noticed for a while. Someone mentioned the assassin's creed set sold poorly and that might be why ub is standard legal now - it's probably because the lord of the rings set was too good so they wanted to make a set bad on purpose. But then no one buys it. Or like they take a card that is popular, give it way worse art(that could be perceived as "fixed"), then no one wants the alternate version because it lacks personality. Or they take a mechanic or card that was actually good, make a "fixed" version, and guess what no one wants it. This is a trend I see from them a lot and it's kind of annoying because they sort of fumble around these problems for literally like 10 years before either giving up and going a different direction or admitting they were wrong. For example, see llanowar elves being phased out of magic forever, now it's finally coming back because the idea was stupid in the first place.