“Don't Open the Bottle Until You're Ready to Use It When you're wearing perfume, one of the reasons that the scent fades over time is because it starts to dilute when exposed to the oxygen in the air.

Opening a bottle of perfume for a quick spritz only to put it back in storage is a big mistake as this starts off the oxidation process. With more oxygen and less scent in the bottle, the scent will begin to dilute. From then, you'll only have two years at most to use the perfume up before it starts to lose its potency and clarity.

Depending on how you store your perfume, an unopened bottle can stay sparkling for years, or even decades. With all this in mind, it's wise to avoid opening a new perfume bottle until you're ready to use it.”

I saw this and immediately thought to myself that this doesn’t sound correct at all, particularly in the part that is taking about using it once then putting it away will “dilute” it? But then others say that doing this will aid in maceration…

EDIT: I would also like to add that this is from a website that also sells fragrances so this could just be them spinning things to get people to buy more in a shorter amount of time, it sounds very manipulative imo. I also want to be clear to the mods that I am not trying to plug this website, I am just providing it as a reference.