Dear Partner!

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History

Foreskinned is a community-based company. I launched the company during August 2020 and opened ordering. Foreskinned did not have any manufactured products at that time. We had developed the products and used 3D printed prototypes. I thought it would be easy to manufacture the products and had a timetable of about 8 weeks in my mind.

First reactions in the community

Most restorers liked the initiative and were supportive of our ambitions. However, there were a few skeptics. A Swedish startup company without any products and without any track record? Most of our potential customers were from every country except Sweden! To part with one’s money was a huge leap of faith. A few brave members, my partners, placed orders and held their breath!

Problems, delays and faithful partners.

My plan was to deliver the first orders in September/October. Well… I had never negotiated with companies and never started a business. We had to close the store and I started to write updates each week, on Sundays, to inform partners about the weekly progress … or lack thereof ... We had to change vendors three to five times and changed the manufacturing country. The launch was, in fact, a failure and I would have given up, if it was not for the support of the first partners. Less than 5% canceled their orders. They did not only entrust me with their money. Once the venture seemed to fail, they stayed with their orders and kept their money with Foreskinned. They supported me with encouragement each week. I am therefore grateful for their support and help.

2021 – reopening

All the partners got their parcels in the beginning of the year (5 months after placing the order). Foreskinned included a free device for each partner, they could pick whichever they liked. We also developed the adapters, thus making Air Gravity a possibility. Once all partners had their orders, the feedback was satisfying for the team and myself.

I have never been prouder of an achievement in my life. I reopened the store in February 2021 and the devices became popular. Some would say “an overnight success”. I would, however, say that the success was hard-won over a 6-month ordeal and the community have a few new devices, mostly because of the supportive way this community works.

Why did I close the store?

As a restorer myself, I am not in this business for making money. Quality and service are the two most important aspects. Toward the end of 2021 I had two options, keep the store open, make money and compromise on the quality of devices... Or close the shop and lay a better foundation for the company. The decision was rather easy and I appreciate the patience and support of the community. I have spent three months sorting out the issues. I don’t know if all the problems are resolved, and I expect business relationships to continue to require regular effort and adjustments. I am however optimistic about the future and hope for the best. We will have to see how things develop.

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Opening

The store will open on tomorrow. Below is the opening time in various time zones:

USA (San Francisco), 1 April 11:00 (11AM)

Sweden (Stockholm), 1 April 20:00 (8PM)

Australia (Sydney) , 2 April 05:00 (5AM)

Thank you again for your support and kind regards,

Ben