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ELI5: Cash back companies
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So, someone please explain to me how 3rd party cash back apps like Upside function?
I can understand my local gas station giving me 3-10¢ off with their in-house loyalty program, but how does an app like Upside afford to provide me $20/tank cash back?
I assume they're more like Google or Facebook than say Walmart - inasmuch as they're not really selling a product or service as much as they are collecting and selling data - but what data?
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