Something widely speculated is Zoya could be a spy of some kind and a theory in this sub way back was that Alacka and Goktug were going to end up together. I am going to mix these together and explain why. There must be a reason Zoya gave the bracelet to Alacka to get into the tribe. Yet there also must be a reason it was given to Alacka aka Malhun and not Gonca for Bala. As Osman bey said both of them can choose whoever they want to work with. Regardless it worked she got into the tribe. At the start of Bollum 61's trailer in the first to seconds in the back left you can spot Zoya.

Red circle. Pretty sure is her

Onto the theory over time Alacka grows feeling for Goktug. Where Zoya is just using him to complete her tasks for a secret club in Sogut that wants to overthrow Osman bey. Another long shot the guy that owned the place Osman wanted to buy is the leader of this organization. Nevertheless, as time passes Alacka is the first one to find out that Zoya is a traitor. (a case is she went to find her for Malhun and noticed this). She tells this to Goktug who tells Osman, they do what needs to be done and end this side rebellion. Now Alacka hopes Goktug will pay her attention when in reality he becomes broken at how he didn't figure out he was in love with a traitor. Now for another far shot, she tries to get the marriage done through Malhun and Osman bey but Goktug rejects it. Basically, Goktug ends up with someone wanting him when he is not in love with them. The same situation that Ertugrul and Osman found themselves in.

I think it's too early for Goktug to find a real loving companion as it took Bamsi 3 seasons. If they do it now they won't be another love story of Osman's Alps to look for so in their best interest it should be spread. As we already have Cerkutay and Aygul on the hook this season.

I want him to either end up in Turgut's situation with Aslihan where Osman will marry him to a bey kizm of another tribe or Bamsi's situation in which some byzantine princess falls for him. If Zoya isn't actually a spy great news though. Regardless let's see if he finds someone he loves who isn't a snake.

A very absurd Thorey I know.