The boardroom gave a seated round of applause as John, our chief executive, entered the room. Times were good at the cosmetics company I worked for, and we felt that we owed a lot of that to John and his efforts. He shook a few hands and made his way towards the flat-screen on the wall to begin his presentation.

“They're calling it the Latio Look, and anybody who’s been on social media in the past month has seen it. Women, young women looking vacantly towards the camera with that perfect Barbie shade of pink on their lips and their mouths hanging open for the drool to spill out and the dicks to slide in.”

Behind him on the screen was a mosaic of examples taken from Tiktok and Instagram: short videos of women applying Latio - our newest brand of lipstick - and then just staring at the camera as they’re overcome by its unique side effects. Aside from making their lips pleasantly full and plump, Latio contains a chemical that produces an oral obsession in its wearers. Within seconds, their first and only focus is on finding a cock to suck.

“Gentleman, you hardly need me to tell you how lucky we are to have this phenomenon, if you'll pardon the pun, fall into our laps.”

I and a few other men chuckled at this remark. At that moment, in my lap was the bobbing head of Kayla, our 27-year-old marketing analyst. The woman worshiping my cock was a slim mixed-race beauty who attended college at one of the Ivy League schools, I forget which. She used to carry herself with an attitude that suggested I was wasting her time as well as mine by talking to her. That was before Latio. Now she, like the other women in the office, started every day by applying her lipstick. Once its effects kicked in, all her smarts gave way to a single basic function.

Kayla’s mouth was heavenly. Around the table, the other men were similarly enjoying the efforts of pink-lipped colleagues who mindlessly mouthed their cocks. The sloppy sounds of sucking had become the background music of our office since Latio was introduced.

“Our product has become a cultural phenomenon to the point that Time Magazine wrote about the effects it's having on college campuses. Quote: ‘Longstanding norms about the inappropriate nature of public sex are rapidly being replaced by a new reality. One professor at the University of Florida said that it's “impossible to teach philosophy to a bunch of boys whose balls are bouncing off their classmates’ chins. Who needs philosophy when you have that?” Another university official acknowledged that their school had quietly stopped enforcing its ban on student-faculty relations because “we wouldn't have any male professors left at the end of the week.”’”

The men in the room smiled, and I thought about how much happier my college years would have been if Latio had been on the market at the time. One of my coworkers let out an inadvertent groan. I think it was Savannah, the blonde from HR, who was earning his orgasm under the table.

“This past week, we saw the highest sales total in the 60-year history of this company. But the unfortunate thing about viral trends like this is that they tend to fade away nearly as quickly as they show up. The Latio Look is everywhere right now, but it might be nowhere in a month.”

I shuddered to think about a time in the near future when Kayla, Savannah, Alexis, and the other women in the office might once again have duties and desires beyond deepthroating dick after dick all day. I had grown quite used to this state of affairs, which allowed me to experience more blowjobs in a week than I did in my entire 20s. I looked down at Kayla’s eyes, which were big and brown and free from thought, and committed myself to savoring moments like this while I had them. She masterfully maintained eye contact as her head continued bobbing in my lap.

“So as a company, we need to be proactive in taking advantage of this momentum while we have it. To that end, we're going to be introducing three new shades of Latio.”

Three women’s faces appeared on the screen, each with a different color on their lips but the same dull look in their eyes.

“Pussy-eating purple should allow us to capture a segment of the market that we haven't yet reached. Long-lasting lavender improves endurance, for when you want a single blowjob to take up your entire afternoon. And my personal favorite… Stacy, why don't you come up here to show it off?”

We all turned towards the only upright woman in the room. Stacy was John's shy, glasses-wearing secretary, whose dark hair was pulled back into a ponytail. I hadn’t seen much of her in the past few weeks; I think John was keeping her to himself in his office. Stacy was petite, and fresh out of college, but the modest, professional dresses she always wore made her seem like a more mature woman. She dutifully approached the front of the room and applied a striking red color to her lips, making them appear cartoonishly full. As she did this, John casually unzipped his pants and pulled out his thick, hard cock.

Stacy got down on her knees, and swiftly buried her nose in her boss's crotch. With a single movement, she managed to take his entire length into her mouth and throat. Her hands held the back of his thighs for leverage and she began to frantically fuck her own face on his cock.

“Skullfucking scarlet,” John said proudly, “numbs the gag reflex, and is designed to withstand the most hardcore of treatments.”

He placed his hands in his secretary's hair to demonstrate for the audience. Aggressively he thrusted through her red lips, driving his dick deep into Stacy's throat. She took it without any issue. At the sight of this, I had to push Kayla's head down, instinctively mimicking what I was watching. Kayla had more trouble with the task than Stacy, but the struggle of her throat felt like a loving hug around my cock.

“Now, while our success with Gen Z and the crucial 18-30 demographic has been tremendous, there is still a significant chunk of the market that we are not reaching,” John continued. As he spoke, he kept mechanically pistoning his cock into and out of Stacy's throat. But his voice didn't falter, and he didn't lose focus on the presentation he was giving.

“Women 30 and older largely aren’t on Tiktok. They don’t follow the same trends on Instagram as the Zoomers. Right now, our product has barely scratched the surface of this larger demographic. But can’t you imagine a housewife, a married mother, making use of Long-lasting Lavender to better service her husband?”

This mental image of cock-starved MILFs, combined with the continual pleasure Kayla was providing, pushed me over the edge. Satisfying as it would have been to feed my orgasm into her hungry mouth, I instead pulled her off my throbbing cock. I wanted to appreciate the contrast of my white cream on Kayla’s cinnamon-colored skin. Usually I had already cum twice by 11 AM, but on this morning I'd been saving myself. My first load of the day painted her pretty face with pearly-white stripes of sperm. It wasn't the first time I'd given Kayla a facial, but the sight of her covered in my cum - smiling blissfully at having received her liquid reward - never got old. As I came down from my climax, my attention gradually returned to my boss's presentation.

“These aren't hormone-addled teenagers whose impressionable brains have been warped by porn. We're talking about professional, adult women, who often have old-fashioned and outdated views when it comes to oral sex. We have to convince them that giving head all day isn't just acceptable - excuse me.”

For the first time in four minutes of forceful facefucking, John looked down at his secretary. His hands pressed Stacy's head against his groin, and he groaned.

“That's it, bitch, take my cum down your throat like a good girl.”

Several seconds passed before he withdrew his shaft from her mouth. As his orgasm subsided, he resumed his professional tone.

“As I was saying, it's our job to tell the 30 and above crowd that sucking dick doesn't have to be degrading. It can be something they're proud to do, something they desire. We can’t just sell them on the Latio Look, it has to be about the Latio Lifestyle.”

Sample ads scrolled by on the screen, with taglines like “Giving Head Isn’t Just for Whores Anymore,” “I’m Beautiful On My Knees,” and “Latio: The Secret To A Long Marriage.” Each featured a 30-something woman photographed in black and white, with her lips highlighted in color, crotch level with a pair of jeans, the man’s torso out of frame.

“It won’t be easy. For decades, this subject has been considered taboo, and treated with shame. But if we can overcome that, not only will we make a lot of money, but we'll make the world a better place.”