Hey people,

I'm starting a POD store for the first time. Funds are limited but I've got enough to promote and to register a few tools. Once I got a good selection of products I'd like to run ads as a part of my promotion. Having a single store that leans heavy on a few different niche's would be easy to advertise but I'm not nailing in any specific market. If I open multiple stores (1 per niche), it would be hugely more expensive to advertise, as 1 ad per store per hour/day will add up.

I'm leaning towards keeping 1 store as my brand, but being new to ecommerce, is there anything that I may not be thinking of - as far as promotions, PPC's, customer base, etc.?