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Hello. I have many years experience in creating eshops for others and marketing established business through facebook.
I have ideas for various niches.
Before moving forward though and spending a lot of time in research, I tried to do some experiments with very common products to test the effort and cost needed to start selling. I know that this testing e-shop can't be a huge success I just wanted to justify that it won't be a total failure so I could avoid spending more for bigger similar ventures, or at least modify my math.
So here are the first results of my experiment, which I should say in advance are quite disappointing:
1) Site www.bagsorder.com . Platform Shopify. Nothing fancy there but also nothing ugly I think. I think good enough photos and descriptions.
2) Facebook page https://www.facebook.com/bagsorder/
3) Marketing method. I chose Facebook Ads and promotions. You can the see promoted ads on my wall.
I didn't try to put much effort to the ads. My plan was to see how much I can spend with common products and ads before I make the first sale. I know that this numbers will not be profitable from the beginning, but I wanted to have an idea on what kind of fight will be needed to make it profitable.
The first results are disappointing.
I created ads for both the store and specific products. So far I have spent $50 which brought me only few hundred likes to the post and the page which doesnt mean much. Traffic wise 15 people visited the site and had 26 pageviews. Assuming a reasonable 1.5%-2% conversion rate, I should bring at least 5 times more visitors before Id have a sale, meaning spending more than $250 per sale.
And this is not even a sure things, because the customers brought in didn't engage with the content of the shop at all. Just 1-2 of them clicked 2-3 more pages.
So I would like your insight on this. I know it isn't easy, but this doesnt even seem remotely feasible at the moment.
Thank you
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- 6 years ago
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