My company has started a hard push to localize content for all of our [major] country businesses to adopt, so we get a ton of stuff llike landing pages, white papers, videos, eBlasts, eBooks, search ads, etc translated and live in various parts of the world. So far it's working really well.

But I have been thinking about an issue lately: We want to incorporate some third party pieces into the campaigns. For example, our experts have been quoted or interviewed in articles, so we'd like to add eBlasts to the campaign that drive to those articles, even though they're not on our site. This is all well and good for English, but we can't translate articles published on other sites (not can we reprint them). So what do we do for Spain, for example?

Do we add an English language email to drive to the article into the otherwise Spanish language campaign?

Is it appropriate to have an eBlast in Spanish to drive to the article, if we indicate in the eBlast that the article is in English?

Would appreciate your insights on this!