I just started playing with my wife and we are fairly low level still but have tried to participate when the blood area moves to an area that is our level. We run around killing mobs for an hour getting 1-2 blood lures. There are no quests, vampires, or villagers. The pedestals go unused the whole time which take 150 to activate all 3. So the new season is just boring right now. Nothing is different from eternal. We are grinding to 50 to see if it changes. Am I missing something?

Edit: seems like we didn’t skip the campaign on character creation. When we played the season map, we were experiencing the blood lure drop rate bug. Good news, you can skip comparing after character creation under the world tier selection. I see all the event stuff now including the intro quest. Thanks all for the replies!!!