I’m an NBA fan and my favorite team are the Philadelphia 76ers. After noticing increased crypto.com brand prominence online few days ago, I thought I’d make a post to shine more light on the 76ers (and maybe other Redditors here are cheering them on?).

Crypto.com’s “long-term partnership” with the team began in September. The most visible branding includes the crypto.com logo patch on team jerseys and in-arena prominent branding. Additionally, even if you dont care at all about the NBA, perhaps you noticed the NFT series to hit the Marketplace.

Joel Embiid is leading the league in points per game and, at the season’s half-way point, is poised to receive a lot of Most Valuable Player votes if he keeps up this strong performance. He’s a starter in the NBA All-Star Game tomorrow (Sunday).

The team recently made a big trade to acquire former MVP James Harden which could mean more eyes on the team to see what impact this will have. He’s very skilled and often controversial; let’s hope he gets healthy and stays healthy!

The team is in 3rd place the Eastern Conference currently. Expectations are for them to make it at least to the second round of the playoffs. A deeper playoff run would be great, especially considering that TV viewership deeper into the playoffs in much higher.

Understandably, there has been lots of recent hype for crypto.com’s presence on the West Coast in Los Angeles, but hype for the Sixers in the East is worthy as well. 🏀