Hi,

Weird timing with the COVID-19, I am aware of the ironic timing of me posting this right now.

I was researching Australian businesses and the prospect of doing WeChat marketing for Chinese nationalists/foreigners in Australia in order to increase (either foot/web) traffic to your website or stores.

I was reading that many Chinese nationalists don't do foreign social media platforms (Facebook, Twitter, Linkedin, Reddit). They typically stick to WeChat and Weibo - even when they are traveling to other countries.

One thing that I am learning that midsize businesses are interested in marketing to this new source of Chinese leads so they can stand apart from other midsize companies in Australia.

If you own or work at a midsize company (50-250 employees) in Australia, my question for you is?

Have you considered marketing to the Chinese population in Australia? If so, what has been one of the largest hurdles that you had to overcome?

On another side, if you work in B2B (business-to-business - businesses selling to other businesses), what are some of your hurdles when it comes to marketing to Chinese businesses?