How does a luxury car brand build equity?

This post has been de-listed

It is no longer included in search results and normal feeds (front page, hot posts, subreddit posts, etc). It remains visible only via the author's post history.

Post Body

Genesis comes to mind when I think of this question. I also think of Mazda’s uphill battle to break into the entry level luxury market. Both companies also depreciate heavily on the used market which wonder.

Obviously it takes time to build an overall perception of the brand, but I want to know what an aspiring luxury car brand does behind the scenes to build positive brand perception over time.

Author

User Disabled

Account Strength

Disabled 1 year ago

Account Age

11 years

Verified Email

Yes

Verified Flair

Total Karma

32,762

Link Karma

11,551

Comment Karma

20,984

Profile updated: 1 day ago

Posts updated: 1 year ago

dauntlessmax

G35 • CX5

Subreddit

r/cars

Post Details

We try to extract some basic information from the post title. This is not always successful or accurate, please use your best judgement and compare these values to the post title and body for confirmation.

Posted: 4 years ago
Reddit URL: View post on reddit.com
External URL: reddit.com/r/cars/commen...