hey hey,

Just wanted to ask what brand strategy frameworks y'all use when you're kicking off a project. Here are a few I have in my arsenal. Any others I should explore?

Which do you find the most useful? Which ones are a waste of time?

- Customer Journey Mapping (doing, thinking, feeling) - especially great for tech products with lots of digital touchpoints that need to remain on brand.

- Clock model chart - mapping out the brand touchpoints before, during and after purchase.

- Voice of Customer Research & Analysis - analyzing dialogue with customers or customer interviews to discover the appropriate voice and tone.

- Laddering - to stratetegically position a brand against a competitor's.

- Story Mapping or Story Script (ex: Don Miller) - using the hero's journey as a brainstorm framework.

- Brand Identity structure (core, essence, extended) g

-Brand architecture chart - great for Enterprises with sub-brands of products.

- Simon Sinek's "Find your Why" Golden Circle chart

- Word Association games

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