Which one should I go for? I have a small business that's fairly new in a very competitive category. I target B2B customers and I am interested in increasing my sales. We already have an Adwords campaign active. The biggest competitor has a fairly established site with a strong keyword in its domain name. I want to explore all possible improvements I can make for our website to have a better organic ranking. Therefore looking for a SEO tool and I was able to shortlist to these three after reading many posts. I am looking for a plan for 4 websites. From my understanding, Ahrefs only offers 1 website in their Lite Package.

I would like to request you to please elaborate your answer with pros/cons for each.

Feel free to advise any other services that are better value for money. Thanks!