After studying for some time, I think that I am a value investor, therefore when looking at a company I look at all of the possible indicators with the exclusion of ‘hype’ and squeezes. With all this said the company that I would invest in is Coca-Cola ($KO), the main reason is because of the consistency and of the business model that the company had for the past decades. One of the first peculiarities is the ‘monopoly’ type of buying more and more products. This strategy led Coca-Cola to vary with the product in the industry, as a matter of fact the company is the largest in its sector of nonalcoholic beverages worldwide, while having Sprite, Fanta and Diet Coke which are all in the top 5 in the industry. Being the best in a sector is always a good sign, another interesting thing is that the company has a huge dividend rate of 3.33 % annually so it’s optimal for long-term investing. About the long-term Coca-Cola has had in the many years a continuous growth in equity. Plus, Coca-Cola is probably one of the safest companies to invest in for a dividend and a growth in capital gain, as its assets are very valuable and also diversified. For example, Coca-Cola created the Bottling Investments Group known as BIG, one of the company’s biggest assets, its purpose is to help the bottlers for Coca-Cola financially so that they could still be part of the Coca-Cola franchise. In the end there are many opportunities for big returns in a risky bubble but Coca-Cola alongside other long term companies are more suitable for my style.