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Fjällräven
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Just curious, why do I see a large majority of asian females rocking Fjällräven backpacks? It's like as if some asian country had created the brand when knowingly it was created by the Sweds. I don't see much causasian/black/brown people rocking it, just asians in general. Why is this? And why this specific brand? Could they not turn to Jansport or Northface or such other backpack brands?

https://preview.redd.it/dtzuvoqddi721.jpg?width=1050&format=pjpg&auto=webp&s=512caf7afc92eba261648aed0f51402e284e9725

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5 years ago